Ads Focus on American’s Extensive International Flight Schedule
The campaign focuses on the extensive international and domestic flight schedule that American and its partner, American Eagle, offer from Chicago’s O’Hare International Airport. Together both carriers have more than 500 daily departures from O’Hare to more than 120 airports, including 21 international destinations. Additionally, American, American Eagle and AmericanConnection are an integral part of the global oneworld ® alliance, offering a network of more than 600 destinations in more than 135 countries and territories.
„American has a broad and deep domestic and international schedule of flights from its ’Gateway to the World’ hub at Chicago O’Hare,” said Thomas Aichele, American’s Managing Director-Chicago Passenger Sales. “We are particularly pleased to offer service to such popular European destinations as London and Paris, as well as service to key Asian business destinations including Tokyo; Delhi, India; and Shanghai, China, which will be showcased in our new advertising campaign.”
Rob Britton, American’s Managing Director-Brand Development and Advertising, said, “Our theme for this campaign is ‘we know life can take you virtually anywhere and that’s exactly where we fly.’ It resonates with many of our frequent flyers and is easily understood by those passengers who may only travel once or twice a year.
“This new campaign will feature some unique elements, including the increased use of local Chicago magazines and newspapers and special out-of-home ads that are sure to grab the attention of the thousands of Chicagoans who either ride the Chicago Transit Authority (CTA) rapid transit or drive the city’s streets and expressways,” Britton said. “This campaign is clean, colorful and single-mindedly focused on American’s global scope.
“We believe that it is time to remind Chicagoans that American has the most nonstop flights from Chicago to Europe, including London’s Heathrow Airport. In addition, no other airline covers more countries in Latin America or more islands in the Caribbean than American,” Britton added.
The new campaign was designed by American Airlines advertising agency,
TM Advertising, to include:
- American’s award-winning “We know why you fly” television campaign, including a new spot recently filmed on location in Madrid, Paris and Los Angeles this past spring. The TV spot emphasizes that American has the global network to meet flyers’ needs no matter why they are traveling or where they want to go.
- Unique print ads in such publications as the Chicago Tribune, Redeye, Crain’s Chicago Business and Chicago Magazine.
- Online advertisements.
- Outdoor advertising on billboards and wallscapes (painted buildings) at 11 downtown and North Side locations, including two ads in the Ogilvie Transportation Center.
- Large American Airlines “rolling billboards” on 100 CTA elevated (L) train cars on the Blue, Brown and Purple lines highlighting key American destinations.
- Direct mail and local consumer promotions.
- Spanish-language ads that will air on television and radio, as well as print ads that will be placed at CTA L train stations.
- Print ads directed at the African-American market.
The campaign will target both business and leisure travelers, underscoring the notion that the scope and frequency of American Airlines nonstop flights from Chicago make business travel easier and give consumers a wide range of choices for personal travel.
“American Airlines, which began service in Chicago more than 80 years ago, has a strong commitment to Chicago,” Aichele said. “We have a long heritage in this critical market as a caring corporate citizen and support more than 250 local non-profit and philanthropic organizations. We hope this new advertising campaign will generate additional awareness of our global reach from Chicago and will shine a light on our local presence and participation in the Chicagoland community.”
About American Airlines
American Airlines is the world’s largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 600 destinations in over 135 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, the AmericanConnection ® airlines, AA.com and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR).
About TM Advertising
TM is an independently managed subsidiary of McCann Worldgroup, one of the world’s largest marketing communications companies. TM clients include the brands of American Airlines, Bell Helicopter, Nationwide, Texas Tourism and Verizon SuperPages.com. For more information, please go to www.tm.com.
